Join two practice growth experts—Dr. Ben Kacos & Ryan Gross—as they dive into internal marketing strategies that create raving fans, increase referrals, and boost treatment acceptance without spending thousands on external ads.

• Differentiate between internal and external marketing and understand their respective impacts on dental practice growth.

• Implement key internal marketing strategies, including patient communication, in-office branding, and personalized outreach.

• Utilize principles of persuasion to increase case acceptance and foster trust with patients.

• Design a system to engage patients before, during, and after appointments using digital and print media.

• Evaluate and improve their practice environment and team interactions to enhance patient experience and reinforce practice values.

The speaker declares that neither he nor any member of his family has a financial arrangement or affiliation with any corporate offering financial support of grant monies for this CE program. Although commercially available products may be discussed, no financial arrangements exist between those companies and the speaker.